Sales dialer software — campaigns, lead lists and three dialing modes.
MCC Sales Dialer organizes outbound calling into structured campaigns. Upload contact lists, assign agents, choose a dialing mode, and work through leads systematically — rather than manual dialing from a spreadsheet.
Outbound calling organized into structured campaigns.
MCC Sales Dialer is an outbound calling tool for organizing lead lists, running calling campaigns, and managing agent call workflows. Rather than having agents dial numbers manually from a spreadsheet, Sales Dialer provides a structured environment: campaigns contain contact lists, agents are assigned to campaigns, and the dialer moves agents through calls according to the configured mode.
Sales Dialer is distinct from ordinary business calling — it is designed specifically for outbound volume: prospecting, follow-up, and lead-list campaigns.
Dialing modes — for different outbound workflows
MCC Sales Dialer includes structured dialing modes for outbound campaigns. The right mode depends on your workflow: volume-first or context-first. Confirm which modes are available on your plan with MCC.
Preview Dialer
Before the call connects, the agent sees the full contact record — name, company, previous interactions, and notes. The agent reviews the information, then manually initiates the call. Every conversation starts informed.
Progressive Dialer
The system dials automatically when an agent becomes available — one call per available agent at a time. When an agent finishes a call and enters a ready state, the dialer places the next outbound call. No manual dialing; no idle time between contacts.
Predictive Dialer
The system dials multiple numbers simultaneously and connects answered calls to available agents. The dialer adjusts the dial rate based on agent availability and historical answer rates — maximising the time agents spend in live conversations. Unanswered calls, voicemails, and busy signals are filtered automatically.
One-off outbound calls can be made outside campaign workflows. Click-to-Call functionality may also be available depending on your CRM integration — confirm with MCC. The right dialer mode depends on your team size, contact list quality, and compliance requirements. MCC can advise on the appropriate mode during evaluation.
How a Sales Dialer campaign works
Create a campaign
Name the campaign, set a dialing mode, and assign agents to the campaign.
Upload a contact list
Import your lead or contact list into the campaign. Agents are assigned to work through the list.
Launch and dial
Agents work through the campaign in the configured dialing mode. Power Dialer moves automatically; Preview Dialer shows the lead first.
Log outcomes
Agents log call outcomes from the dialer interface after each call.
Review campaign results
Campaign dashboards show progress against the contact list, agent activity, and call outcomes.
What Sales Dialer includes
Campaign Management
Create and manage outbound campaigns with assigned contact lists, dialing modes, and agent assignments. Start, pause, and track campaigns from the dashboard.
Agent Assignment
Assign agents to specific campaigns. Each agent works through their assigned leads in the configured dialing mode.
Call Outcome Logging
Agents record call outcomes directly in the dialer after each call.
Call Recording
Call recording is available on the MCC platform. Recordings can be used for review, coaching, and quality management. See the Call Recording feature for details.
Call Recording feature →Campaign Analytics
Reporting tools show campaign progress and agent activity. Call Analytics provides broader call data across your team. See the Call Analytics feature for details.
Call Analytics feature →CRM Integration
MCC offers CRM integration options including Salesforce, HubSpot, and Zoho. Call logs can be synced to your CRM. Confirm Sales Dialer-specific integration behaviour with MCC.
See Integrations →Visibility into campaigns and agent activity
Sales managers can monitor active campaigns, review call recordings, and see agent performance across dialing sessions. Supervisor tools available through MCC include live call monitoring and the call recording library.
Campaign progress
See campaign progress against the contact list and track agent activity across active campaigns. Identify which campaigns are progressing and which need attention.
Live call monitoring
Listen to active outbound calls silently. Use whisper mode to coach agents mid-call. Barge in if a call needs direct handling.
Call Monitoring →Recording review
Recorded calls are searchable by agent, campaign, and date. Review calls to identify coaching moments and understand how conversations are progressing.
Sales Dialer vs Business Phone vs Contact Center
Normal team calling
- Make and receive individual calls
- Internal team communication
- Direct numbers, extensions, voicemail
- No campaign or lead-list structure
Structured outbound campaigns
- Outbound lead list and campaign management
- Structured dialing modes for different workflows
- Agent assignment to campaigns
- Outcome logging and campaign progress reporting
Inbound and outbound agent operations
- Inbound queue management and ACD
- Skills-based routing and IVR
- Supervisor tools — monitoring, dashboards
- Broader agent and customer-service operations
Managing outbound campaigns responsibly
Outbound calling is subject to regulations that vary by country, region, and call type. Understanding the compliance landscape before launching a campaign protects your business and ensures you are calling the right contacts the right way.
Do-Not-Call (DNC) List Management
A Do-Not-Call list is a record of contacts who have requested not to be called. Calling a contact on a DNC list may expose your business to regulatory penalties depending on your jurisdiction. Before running outbound campaigns, businesses should:
- Maintain an internal DNC list and update it after every opt-out request
- Scrub contact lists against applicable national or regional DNC registries before importing into campaigns
- Ensure agents have a process for recording opt-out requests in real time during calls
- Remove opted-out contacts from all active campaigns, not just the one they were in when they opted out
Consent and Calling Restrictions
Many jurisdictions require that contacts have given some form of consent before receiving outbound sales calls. Consent requirements vary — some regulations require express written consent for automated or recorded calls; others allow implied consent based on a prior business relationship. Key considerations:
- Understand what consent type is required for your call type and region before building your contact list
- Document how and when consent was obtained for each contact
- Observe calling-time restrictions — most jurisdictions prohibit calls before 8am or after 9pm local time
- If using a Predictive Dialer, understand the call abandonment rate rules in your region
MCC provides campaign tooling — not legal compliance
MCC Sales Dialer provides campaign management and workflow tooling. Compliance with outbound calling laws — including TCPA, FTC regulations, PECR, and other applicable frameworks — is the responsibility of each business operating the campaign. Speak with your legal team before launching outbound campaigns, especially when calling consumer lists, using automated dialing, or operating across multiple jurisdictions.
Common questions about MCC Sales Dialer
What is MCC Sales Dialer?
MCC Sales Dialer is an outbound calling tool for organizing lead lists, running structured calling campaigns, and managing agent call workflows. It is designed for outbound volume — prospecting, follow-up, and lead-list campaigns — rather than ordinary business calling.
How does a sales dialer work?
A sales dialer organizes outbound calls into campaigns. Agents are assigned to a campaign and a contact list. The dialer moves agents through calls in the configured mode — automatically or with lead preview before each call. Agents log outcomes after each call, and campaign dashboards track progress.
Which dialing modes does MCC Sales Dialer support?
MCC Sales Dialer supports three dialing modes. Preview Dialer shows the contact record before the agent initiates each call — best for complex accounts. Progressive Dialer dials automatically when an agent is ready — good for high-volume outreach with one-call-per-agent pacing. Predictive Dialer dials multiple numbers simultaneously and connects answered calls to available agents — designed for maximum talk time in large outbound teams. Confirm which modes are available on your plan with MCC.
What is a predictive dialer and how is it different from a progressive dialer?
A progressive dialer places one call per available agent — when an agent finishes, the next number dials. A predictive dialer places multiple simultaneous calls, using algorithms to predict agent availability and answer rates — maximising time in live conversations at the cost of some unanswered call drop risk. Predictive dialers are suited for large outbound teams with high call volumes; progressive dialers are appropriate when call abandonment rate limits are a compliance concern.
What is the difference between Sales Dialer and Business Phone?
Business Phone handles normal team calling — individual calls, internal extensions, voicemail, and inbound call routing. Sales Dialer is for structured outbound campaigns: it organizes contact lists, runs leads through a dialing workflow, and provides campaign-level tracking. They are different tools for different workflows.
How does Sales Dialer relate to Contact Center?
Contact Center is MCC's platform for human-led customer service operations — inbound queues, routing, and supervisor tools. Sales Dialer is a specialized outbound tool for campaign calling. Sales Dialer and Contact Center can be used together as part of the broader MCC platform.
Tools that work alongside Sales Dialer
Organized outbound calling. Structured campaigns. Less manual work.
Upload your lead list, assign agents, choose a dialing mode, and start moving through outbound calls systematically.